Primary body
Hero - full width
Hero - full width
Hero - text Neque porro quisquam est qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit
Hero - text
Neque porro quisquam est qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit.
The purpose of lorem ipsum is to create a natural looking block of text (sentence, paragraph, page, etc.) that doesn't distract from the layout. A practice not without controversy, laying out pages with meaningless filler text can be very useful when the focus is meant to be on design, not content.
The passage experienced a surge in popularity during the 1960s when Letraset used it on their dry-transfer sheets, and again during the 90s as desktop publishers bundled the text with their software. Today it's seen all around the web; on templates, websites, and stock designs.